Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
But what does it mean to talk about a 'topical map' in Local SEO? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
To ensure your topical map is effective, it should be modeled around your here audience's typical search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
What should you do first? Begin with comprehensive keyword research. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
In conclusion, a well-structured topical map can be an effective tool to amplify your local SEO and develop a clear, intuitive website.